Thu, 30 Jun 2022


Short videos have become the trend of today's Internet! According to a report published in Statista, TikTok was the most downloaded mobile app in the world in 2021, with a total of 656 million downloads.


The short video has become the current Internet trend. (Photo via Unsplash.com)

Tokyo, Japan (Merxwire) - In recent years, with the rise of mobile devices, various applications such as TikTok, Instagram, Facebook, WhatsApp, and Telegram have accumulated many users. Among them, TikTok has risen rapidly in 2019, becoming the No. 1 app in downloads in 2020, and has continued to hold the top spot in the download rankings in 2021.

According to a report published in Statista, TikTok will be the most downloaded mobile app globally in 2021, with a total of 656 million downloads. Social media and communication platforms Instagram, Facebook, and WhatsApp, had 545 million, 416 million, and 395 million downloads of mobile apps, while instant messaging service Telegram had 329 million downloads.

Data shows that users worldwide used TikTok for 19.6 hours per month last year! Why is TikTok so popular? TikTok initially offered to share short videos of 15 seconds and then continued to optimize the function. Users can now create videos of up to 60 seconds on TikTok or upload videos with a playback time of up to 3 minutes. In addition, the continuously updated music, special effects, and the recently launched AR tool "Effect House" have made users love TikTok even more.

TikTok was the most downloaded app in the world in 2020 and 2021. (Photo via Google Play Screenshot)

The smart thing about TikTok is that they understand that the attention of Internet users is only a few seconds, and if users don't like the current short video, they can watch the next one. TikTok uses big data to analyze the content users like and recommend videos to them so that they can watch their favorite videos or become interested in the recommended content to continue using TikTok.

TikTok successfully locks the audience's attention with simple video editing and rhythmic music. People can not only find fun in it but also become the protagonist quickly and easily and "show themselves" to their heart's content. In addition, some "challenges" released by TikTok from time to time, as well as popular video content, have led to the upsurge of creators to follow and shoot.

The downloads of TikTok show that short videos have become the current Internet trend, and their popularity is amazing. Short videos are not only more attractive than pictures and text but can also carry more diverse information. Instagram, Snapchat, YouTube, Pinterest, and many other well-known platforms have launched similar functions, hoping to seize the market.

While text content still has value in knowledge dissemination, most web traffic has gone to video content in recent years. With the development of trends, people have easy-to-use short video self-media, and at the same time, they can quickly grasp the popular trends. The famous pop art leader Andy Warhol once said: "In the future, everyone will be world-famous for 15 minutes." It seems that the prophecy has come true.

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